The Use Of Social Media By B2B Marketers

According from BtoB Magazine, social media is the way to go when considering online business to business marketing. B2B Marketers are expected to allot almost 78.5% growth to their online budgets this year. These includes 70% for website marketing, 68% for email marketing, 62% for Social Media Marketing and 57% for Search Engine Marketing.

B2B marketers tend to stick with their target markets’ comfort zone. However, those numbers suggests that marketers for B2B should at least look on multiple channels to spread their message. A research from MarketingSherpa also shows that Inbound Marketing and Social Media has potentials.

The fact that B2B Marketers wants to spend more on their websites, email and social media certainly means that search engine marketing, database-driven marketing, customer intelligence and especially content plays a vital role to their progress.

As BtoB Magazine writes: “As more and more marketing channels roll out, including social media networks, landing pages, blogs and thought leadership events, marketers must continuously create and maintain content used for marketing purposes”. Many agencies now are having to switch their focus over to this arena more and more.

Social media underused for lead generation and customer feedback (including social media monitoring)

So, what are they doing with social media? More than two-thirds of B2B marketers are already using social media (as of December 2010) and have been focused on brand building via this channel. Social media optimization is a clear priority as well.

Oddly enough, less than half reported they were using social media for lead generation. Many B2B marketing experts still think that social media doesn’t work in lead generation, but we know that’s not true because in practice, we see it does.

So, what’s the challenge? Are they lacking tools to do so? Is it perhaps a problem with not having their online marketing efforts integrated for lead generation? It’s very possible they just don’t know how to generate leads via social media because their channels are not synchronized. In other words, where do I drive people to via Twitter? Do we have optimized landing pages delivering relevant content and strong CTAs based on visitor behaviour?

There’s nothing wrong with brand building, it’s very important and 80% of the respondents are using social media to do that, but less than half that percentage are attempting lead generation. Even odder, only 42% use it for customer feedback! Does this mean less than half the brands out there in B2B are actually listening?

This finding confirms earlier reports that many businesses really don’t know how to listen or initiate quality interaction. If that’s the case, then you might as well go back to leaving messages on executive’s phones.

Building a brand means listening, interacting and incorporating those interactions into your plan. Social media is not your traditional one-way medium, and if you are only using it to talk, you are getting less than half the value from it and your customers are getting even less than that.

Relief From the Pain of Multiple Sclerosis

AFTER 19 years of crippling aches and pains, Melissa Walker resigned herself to the fact that she would always suffer with multiple sclerosis (MS). The neurological disease affects 85,000 people in the UK. It is caused by damage to the protective sheath around the nerve fibres of the body’s central nervous system.

It is both physically and emotionally frustrating for sufferers as they can be fine for months and then unable to get out of bed when it really matters. “Having MS has drastically affected the quality of my life and meant that continuing my work as a trained chef was absolutely out of the question,” said the mother-of-three, who used to be the second chef at The Peahen, in St Albans.

“MS interfered with even the simplest of activities as every outing had to be meticulously planned to ensure that I didn’t have to walk too far, queue too long, to end up too tired to drive home safely. It means that I have to live with an uncertain future – I would have given the world to have been able to lead a normal, spontaneous family life.” But a chance encounter at Cannon’s Health Club in St Albans literally changed the 47-year-old’s life.

It was here that Melissa discovered BioflowMagnotherapy bracelets. The wristbands are fitted with therapeutic magnets which have been developed to apply powerful directed magnetic fields to the body. The non-invasive, natural therapy is said to enhance the body’s ability to heal itself and relieve joint pain, poor circulation, sports injury, headaches and excema.

Melissa, of Smallford Road, St Albans, said: “From the first day I wore my bracelet, my legs did not ache. I hardly dared believe it.

“The next day, I felt the same – I was absolutely astounded.

“I worked in the garden for eight hours, walked the dog, cooked tea and sorted the laundry.

“I felt amazing — I hadn’t felt so good in years.

“My other symptoms are still there, but I notice them less because I am so busy.

“The dreadful ache that used to stop me doing so much has just gone and I am also hopeful that in time my other symptoms may diminish.

“I was so used to having to rest all afternoon if I was busy in the morning.

“Now I can keep going all day and go out in the evening.

“It’s given me a whole new lease of life,” added Melissa, who studies ceramics at Oaklands College in Welwyn Garden City and also sells her tie-dye T-shirts at November in Ware.

Melissa is so convinced by the magnotherapy wristband that she has introduced it to all her family and friends and is now a Bioflow distributor. Both her dogs Alfie and Lottie wear a magnetic collar to improve their health, her jazz musician husband Nick wears a wristband and her family drinks magnetised water.

She added: “My miracle doesn’t stop there. My mum and dad have both reduced their blood pressure, my 96-year-old neighbour who has arthritic hands has had an improvement in movement with less pain and another has reported a huge decrease in hot flushes.”

Ecoflow – which makes Bioflow products – began in 1991 when a Cornish garage began fitting car engines with magnets to improve fuel efficiency.